Ex-Instamart Executive to Drive Expansion of Nykaa’s 30-Minute Beauty Delivery Platform
Nykaa has appointed Ankit Jain, the former Chief Operating Officer (COO) of Swiggy-owned Instamart, to head Nykaa Now, the company’s quick commerce business, as it accelerates its expansion in India’s rapidly growing instant delivery market.
Jain joins the beauty and fashion retailer just weeks after exiting Instamart, where he played a key role in scaling operations. His appointment comes as Nykaa strengthens its focus on quick commerce, aiming to deliver beauty and personal care products to customers within 30 to 60 minutes.
The leadership move reflects Nykaa’s strategy of investing in experienced operations executives to compete more aggressively in the fast-evolving quick commerce ecosystem.
Ankit Jain Brings Over Two Decades of Experience
Ankit Jain has more than 20 years of experience in supply chain management, logistics, operations, and e-commerce.
Before serving as COO at Instamart, he held leadership positions at several leading consumer and retail companies, including:
During his tenure at Instamart, Jain was involved in strengthening operational efficiency and scaling the company’s quick commerce network.
His experience in managing high-volume logistics and fulfilment operations is expected to play a crucial role in the next phase of Nykaa Now’s growth.
Jain to Lead Nykaa Now Expansion
At Nykaa, Jain will oversee the company’s Nykaa Now vertical, which focuses on rapid delivery of beauty, skincare, wellness, and personal care products.
His responsibilities will include:
- Expanding Nykaa Now across more cities.
- Strengthening supply chain operations.
- Enhancing fulfilment infrastructure.
- Improving technology-driven logistics.
- Driving operational efficiency and customer experience.
Nykaa aims to leverage Jain’s operational expertise to build a more efficient and scalable quick commerce network while meeting rising consumer demand for faster deliveries.
Nykaa Now Expands Across India
Nykaa Now currently operates in 13 Indian cities, including major metropolitan markets such as:
- Mumbai
- Delhi
- Bengaluru
- Kolkata
The platform offers thousands of products across beauty, cosmetics, skincare, personal care, wellness, and grooming categories, promising deliveries within 30 to 60 minutes.
Quick commerce has become an increasingly important growth area for beauty retailers as consumers seek instant access to everyday essentials and premium products alike.
Nykaa’s continued investment in the segment signals its intent to strengthen customer convenience and increase purchase frequency.
Part of Nykaa’s Broader Growth Strategy
Nykaa has been steadily expanding both its online and offline presence to strengthen its position in India’s beauty and lifestyle market.
As of June 30, the company operated 324 offline retail stores across multiple formats, complementing its strong digital business.
In addition to retail expansion, Nykaa continues to grow its portfolio of owned brands, including:
- Kay Beauty
- Nykaa Cosmetics
- Dot & Key
These in-house brands have become important contributors to the company’s revenue and profitability while helping differentiate its product offerings.
By integrating rapid delivery with exclusive brands, Nykaa aims to create a stronger omnichannel customer experience.
Quick Commerce Competition Intensifies
India’s quick commerce industry has witnessed rapid expansion over the past two years, with major players investing heavily in logistics infrastructure and faster fulfilment capabilities.
While the segment has traditionally focused on groceries, companies are increasingly expanding into categories such as beauty, electronics, fashion, medicines, and lifestyle products.
Nykaa’s investment in Nykaa Now reflects this broader industry trend, where specialised quick commerce offerings are emerging alongside general-purpose instant delivery platforms.
The appointment of an experienced operations leader like Ankit Jain underscores the company’s commitment to building long-term capabilities in this high-growth segment.
Outlook
Ankit Jain’s appointment marks an important leadership addition for Nykaa as it strengthens its quick commerce ambitions.
With deep expertise in logistics, fulfilment, and supply chain management, Jain is expected to help scale Nykaa Now’s operations while improving delivery efficiency and customer experience.
As consumer demand for rapid deliveries continues to rise, Nykaa’s investment in experienced leadership, technology, and infrastructure could further enhance its competitive position in India’s evolving beauty and quick commerce markets.
