Privy by IDfy recognised for enterprise ready consent management platform supporting Digital Personal Data Protection Act implementation
Identity verification and fraud prevention platform IDfy has emerged as the winner of the Code for Consent: The DPDP Innovation Challenge, organised by the MeitY Startup Hub in collaboration with the National e-Governance Division (NeGD) under the Ministry of Electronics and Information Technology (MeitY).
The recognition highlights Privy by IDfy, the company’s privacy and data governance platform, for its ability to help enterprises prepare for compliance with India’s Digital Personal Data Protection (DPDP) Act. The challenge assessed consent management platforms on their technical capabilities, functional readiness, legal compliance, and enterprise scalability through live demonstrations.
The win reinforces IDfy’s growing role in India’s privacy technology ecosystem as businesses accelerate efforts to comply with the country’s evolving data protection framework.
Enterprise-Ready Privacy Platform
The award recognises the capabilities of Privy by IDfy, a platform designed to help organisations manage consent, govern customer data, and strengthen privacy compliance.
According to the company, the platform provides end-to-end capabilities across consent governance, data discovery, data classification, and privacy management, enabling businesses to align with the requirements of the DPDP Act.
As enterprises prepare for stricter data protection obligations, solutions that simplify consent collection, data visibility, and regulatory compliance are becoming increasingly important across industries.
The Innovation Challenge specifically focused on identifying platforms capable of supporting enterprise-scale deployment, making scalability and legal readiness key evaluation parameters.
Supporting Large-Scale Enterprise Adoption
IDfy said Privy has already demonstrated significant enterprise adoption across multiple industries.
The platform has been implemented by more than 50 enterprise customers, collectively covering nearly 500 million users.
It has also processed between 70 million and 80 million consent notices, highlighting its ability to manage high volume privacy operations.
The company serves organisations across sectors including banking, insurance, financial services, telecommunications, e-commerce, and other data intensive industries where customer consent management has become a regulatory priority.
The scale of these deployments reflects the growing demand for technology platforms capable of managing privacy obligations efficiently while maintaining customer trust.
DPDP Act Drives Demand for Privacy Technology
India’s Digital Personal Data Protection Act represents one of the country’s most significant regulatory developments in the digital economy.
The legislation establishes a comprehensive framework governing how organisations collect, process, store, and manage personal data while strengthening individuals’ rights over their information.
As companies prepare for implementation, many enterprises are investing in technology that automates consent management, data mapping, governance workflows, and regulatory reporting.
Privacy management platforms are increasingly viewed as essential infrastructure rather than optional compliance tools.
The MeitY–NeGD Innovation Challenge reflects the government’s efforts to encourage indigenous technology solutions capable of supporting large scale implementation of the new regulatory framework.
Recognition Beyond Compliance
While regulatory compliance remains the immediate objective, privacy technology is increasingly becoming a strategic business capability.
Companies that effectively manage customer consent and data governance are better positioned to build trust, improve transparency, and strengthen digital relationships with users.
IDfy’s recognition highlights the broader evolution of India’s privacy ecosystem, where technology providers are moving beyond identity verification into comprehensive governance, compliance, and risk management solutions.
By integrating consent management with data discovery and governance capabilities, Privy aims to help organisations create sustainable privacy frameworks that extend beyond meeting regulatory requirements.
India’s Privacy Ecosystem Continues to Evolve
With digital adoption accelerating across banking, fintech, healthcare, telecom, retail, and public services, the volume of personal data being generated continues to rise rapidly.
This has increased the need for scalable privacy infrastructure capable of balancing innovation with regulatory compliance.
Government backed initiatives such as the Code for Consent: The DPDP Innovation Challenge play an important role in identifying solutions that can support India’s digital economy while protecting user privacy.
For enterprises, implementing effective consent management systems is expected to become a core operational requirement as DPDP implementation progresses.
Looking Ahead
IDfy’s victory in the MeitY NeGD DPDP Innovation Challenge strengthens its position as one of the emerging players in India’s enterprise privacy technology landscape.
With more than 50 enterprise implementations, coverage of nearly 500 million users, and tens of millions of consent notices processed, the company has already established significant operational scale.
As organisations across sectors accelerate their DPDP compliance efforts, demand for enterprise ready privacy platforms is expected to grow substantially.
Backed by government recognition and growing enterprise adoption, Privy by IDfy is well positioned to support businesses navigating India’s next phase of digital privacy and data governance transformation.
