PhonePe Introduces AI Tool For Faster Merchant Onboarding
Fintech giant PhonePe has launched SmartPages, an artificial intelligence-powered solution that enables merchants to create customised payment pages directly from its payment gateway dashboard without requiring coding skills or technical expertise.
The new feature is aimed at simplifying online payments for businesses by dramatically reducing the time and effort needed to build digital payment experiences. By leveraging artificial intelligence, PhonePe hopes to help small businesses, entrepreneurs, and independent sellers establish an online payment presence quickly and efficiently.
The launch comes as digital commerce adoption continues to accelerate across India, increasing demand for easy-to-use tools that support online business operations.
How SmartPages Uses AI To Automate Page Creation
Unlike traditional no-code website builders that require users to manually enter content, select layouts, and configure forms, SmartPages automates the entire process through AI.
Merchants simply need to describe their product or service in a few sentences, even in a regional or vernacular language. The AI system then takes over, generating product descriptions, creating page layouts, selecting appropriate customer information fields, and designing a mobile friendly payment page.
The platform effectively combines the role of a copywriter, designer, and page builder into a single AI-driven workflow, allowing businesses to create professional looking payment pages with minimal effort.
Solving Key Challenges For Small Businesses
One of the biggest barriers to digital adoption for small businesses is the lack of technical resources required to build and maintain online payment systems.
Many merchants also struggle with creating compelling marketing content that can effectively communicate product value to customers.
PhonePe believes SmartPages addresses both challenges simultaneously by automating website content creation and payment page design.
By removing these obstacles, the company aims to make digital commerce more accessible to merchants who may not have dedicated technology teams or marketing expertise.
Setup Time Reduced From Weeks To Minutes
According to PhonePe, SmartPages can reduce payment page creation time from weeks to less than ten minutes.
Traditional website development projects often require developers, designers, and content creators, while even manual no-code tools can take several hours to configure properly.
With SmartPages, businesses can launch customised payment pages almost instantly, enabling them to start accepting payments and conducting online transactions much faster.
The rapid setup process could prove especially valuable for small merchants looking to digitise operations without making significant investments in technology infrastructure.
PhonePe Sees AI As A Growth Enabler For Merchants
Commenting on the launch, Deep Agrawal, Vice President and Head of Payments at PhonePe, said the solution directly addresses two common pain points faced by small and independent sellers: the lack of technical resources and the challenge of creating effective marketing copy.
He noted that while traditional website development can take weeks and manual no-code solutions may require hours of effort, SmartPages compresses the entire process into less than ten minutes by automating most of the work.
According to Agrawal, the launch aligns with PhonePe’s broader mission of helping partner merchants grow their businesses through technology-led solutions.
Growing Role Of AI In Digital Commerce
The launch of SmartPages highlights how artificial intelligence is increasingly transforming the fintech and e-commerce sectors.
As businesses seek faster and more cost-effective ways to establish online operations, AI-powered automation tools are becoming an important part of the digital commerce ecosystem.
For PhonePe, the new feature expands its merchant offerings beyond payments and positions the company as a broader business enablement platform.
As AI adoption continues to grow across industries, solutions like SmartPages could play a significant role in helping millions of small businesses participate more effectively in India’s rapidly expanding digital economy.
